Wosewera mpira wotchuka padziko lonse adatsegula botolo la Coke pamsonkhano wa atolankhani, wothandizira wamkulu wa European Cup.
Lolemba, katswiri wa mpira Cristiano Ronaldo adapita kumsonkhano wa atolankhani kuti akalankhule za mwayi wa timu yake yaku Portugal pamasewera oyamba a European Championship (Euro 2020).Koma asanafunse funso, Ronaldo adatola mabotolo awiri a Coca-Cola omwe adawayika patsogolo pake ndikuwachotsa pagawo la kamera.Kenako adakweza botolo lamadzi lomwe adabwera nalo mdera la mtolankhani, ndipo adalankhula mawu oti “agua” mkamwa mwake.
Mnyamata wazaka 36 wakhala akudziwika chifukwa cha kudzipereka kwake pa zakudya zolimbitsa thupi komanso kukhala ndi moyo wathanzi kwambiri moti mmodzi mwa anzake omwe anali nawo ku Manchester United adaseka kuti ngati Ronaldo akukuitanani, muyenera "kukana".Chakudya chamasana, chifukwa mudzapeza nkhuku ndi madzi, ndiyeno maphunziro aatali.
Mulimonsemo, soda yozizira ya Ronaldo ikhoza kukhala chizindikiro kwa iye, koma ili ndi zotsatirapo zoopsa kwa Coca-Cola, mmodzi wa othandizira a Euro 2020. (Inde, mpikisano uyenera kuchitidwa chaka chatha. Inde, wokonza anasankha kusunga dzina loyambirira.)
Malinga ndi Guardian, pambuyo pa msonkhano wa atolankhani wa Ronaldo, mtengo wa kampaniyo unatsika kuchokera ku US $ 56.10 kufika ku US $ 55.22 "pafupifupi nthawi yomweyo";motero, mtengo wamsika wa Coca-Cola unatsika ndi US$4 biliyoni, kuchoka pa US$242 biliyoni kufika ku US$238 biliyoni.madola aku US.(Panthawi yolemba, mtengo wa Coca-Cola unali $55.06.)
Mneneri wa Euro 2020 adauza atolankhani kuti msonkhano uliwonse usanachitike, osewera azipatsidwa Coca-Cola, shuga kapena madzi a Coca-Cola, ndikuwonjezera kuti aliyense "ali ndi ufulu wosankha zakumwa zomwe amakonda."(Osewera wapakati waku France Paul Pogba adachotsanso botolo la Heineken pampando wake pamsonkhano wake wa atolankhani asanayambe masewera; monga Msilamu wokhazikika, samamwa.)
Mabungwe ena adayamika kachitidwe ka Ronaldo kamasewera odana ndi soda.Bungwe la British Obesity Health Alliance linanena pa Twitter: "Ndizosangalatsa kuona chitsanzo ngati Ronaldo akukana kumwa Coca-Cola.Zimapereka chitsanzo chabwino kwa mafani achichepere ndikuwonetsa kutsatsa kwake konyoza kuti amuphatikize ndi zakumwa zotsekemera.Kusonyeza kunyoza.”Ena amakumbukira kuti mu 2013, Ronaldo adawonekera mu malonda a pa TV, akupereka "cheese wedges" kuti adye chakudya cha KFC chosakwanira, ndikugula mbale ya Cristiano Ronaldo.
Ngati Ronaldo akanati ayambe ng'ombe ndi mtundu uliwonse wa Coke, mungaganize kuti ndi Pepsi.Mu 2013, dziko la Sweden litangotsala pang'ono kukumana ndi Portugal pamasewera oyenerera pa World Cup, Pepsi wa ku Sweden adalengeza zachilendo zomwe chidole cha Ronaldo Voodoo chinachitiridwa nkhanza zosiyanasiyana.Zotsatsazi sizinalandilidwe, ah, pafupifupi aliyense ku Portugal, ndipo PepsiCo adapepesa ndikuletsa chochitikacho chifukwa "[kuyika] masewera kapena mzimu wampikisano wokhudzidwa".(Izi sizinakhumudwitse Ronaldo: adachita hat-trick pakupambana kwa Portugal 3-2.)
Chisokonezo cha Coca-Cola chakhudza kwambiri Kampani ya Coke kuposa Cristiano.Anagoletsa zigoli ziwiri m’chigawo choyamba cha chigonjetso cha Portugal ku Hungary ndipo anakhala wogoletsa bwino kwambiri m’mbiri ya Championship European.Ngati akadali wowombetsa matambula kuzinthu zambiri zomwe wachita-ndipo atha kutero-titha kuganiza kuti mulibe chilichonse m'chikho chimenecho.
Nthawi yotumiza: Jun-22-2021